剧情介绍
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Jean Kilbourne's pioneering work helped develop and popularize the study of gender representation in advertising. Her award-winning Killing us Softly films have influenced millions of college and high school students across two generations and on an international scale. In this important new film, Kilbourne reviews if and how the image of women in advertising has changed over the last 20 years. With wit and warmth, Kilbourne uses over 160 ads and TV commercials to critique advertising's image of women. By fostering creative and productive dialogue, she invites viewers to look at familiar images in a new way, that moves and empowers them to take action.
广告的真正目的是强化消费主义,无意识的洗脑,让大众沉浸在一种肤浅的表象之下。“今年过节不收礼啊,收礼还收脑白金”。你不知不觉就被广告洗脑了。
“广告产业的年产值超过了200亿美元,平均每天有3 000多个广告被播放,不过值得注意的是,大多数人认为广告对我们毫无作用。广告比商品推销得更火爆,广告销售的价值观、各类形象、成功与价值的含义、爱与性、时尚与传统在我们不经意的时候,偷偷溜进我们的脑海中。广告暗藏各种和潜意识相连的符号,决定了我们未来的消费行为和对世界的看法,有时候还灌输我们怎么上瘾。”(emmm7分钟,之前看的脱口秀原来是从这里得来的创意。女人不是符号也不是物品。)
提出了问题但没有思考为什么是一件让人瘾只过了一半的事
gender and sexuality课上看了这部。四年前让我看到这个一定兴奋地飞起,不过现在呢,这些问题大部分人都意识到了,我们该问问然后呢?意识到了之后就得改变。我认为单单指出问题所在根本没用,来听讲座的观众不是广告商,需要成立专门的广告自律组织。我们需要的不仅是看见问题,更重要的是改变问题。